Business Profile
Defines what the business offers — services, pricing, positioning, proof points, and CTAs. Prevents invented offers.
About This File
When to load: When CTAs, offers, pricing, deliverables, or positioning are present
The Business Profile acts as a single source of truth for business facts. It includes:
- Business name, tagline, and positioning statement
- Brand voice rules (first-person vs. we, tone, enforcement)
- Service offerings with deliverables and pricing
- Proof points and credibility mechanisms
- Competitive differentiation
- CTAs and booking mechanisms