Prompts

Structured interview prompts used to generate and maintain context profiles.

These prompts define how truth enters the system.

What Prompts Are

Prompts are conversation templates that guide the process of extracting knowledge from the business owner and structuring it into machine-readable JSON context files.

They are intentionally opinionated. Each prompt enforces:

  • Specificity over generalities
  • Observed reality over aspirational language
  • Constraints over vague flexibility
  • Repeatability over one-off insight

The output of a prompt is not copy. It is system input.

Creator Prompts

Each creator prompt corresponds to one of the core context profiles. Together, they form the minimum viable truth set for consistent writing.

Voice DNA Creator

Extracts tone, rhythm, sentence patterns, distinctive phrases, and explicit boundaries that define how the business sounds.

Produces: /context/core/voice-dna.json

ICP Creator

Captures audience intelligence: pains, desires, objections, buying triggers, cultural context, and real language used.

Produces: /context/core/icp.json

Business Profile Creator

Documents offers, pricing, positioning, proof points, and CTAs to prevent invented or outdated business facts.

Produces: /context/core/business-profile.json

How to Use Prompts

  1. Select the appropriate creator prompt
  2. Answer questions based on real, current business operations
  3. Review the generated JSON for accuracy and completeness
  4. Save the output to the corresponding file in /context/core/
  5. Archive the previous version in /archive/ before overwriting

Prompts should be re-run whenever business reality changes: new offers, refined positioning, evolved voice, or improved audience understanding.

If the answers feel vague, incomplete, or hard to defend, the problem is not the prompt — it’s the clarity of the underlying decision.