Skills

Content type expertise packages. Each skill defines structure, strategy, constraints, and QA rules for a specific asset type.

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What Skills Are

Skills package expertise for a specific content type into a single authoritative Markdown file. They define:

• Structure — Required sections, sequence, and hierarchy
• Strategy — Purpose, positioning, and persuasion logic
• Constraints — What to avoid, length limits, tone rules
• QA rules — Preflight checks before shipping

Skills are distinct from context:

• Skills define format + strategy
• Context defines voice, audience, offers, and claims

When a skill is used, it loads the appropriate context files to produce output that is both structurally correct and factually accurate.

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Core Skills

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GitHub Skills

Additional skills available in the repository: About Page, Services Page, Contact Page, FAQ, Case Study, Proposal Document, Sales Deck, LinkedIn Profile, Twitter/X, CTA Block, Proof Block, NotebookLM, and more.

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How Skills Work

1. Request triggers skill — User asks for a specific content type (e.g., "write a landing page")
2. Skill loads — The corresponding .md file is loaded
3. Context is loaded — Voice DNA, ICP, Business Profile, Claims Policy are loaded as needed
4. Input gate applies — Required inputs are verified before proceeding
5. Output is generated — Following the skill's structure and context constraints
6. QA checks run — Preflight checks ensure output meets quality standards

Skills prevent format drift and ensure consistent quality across all content types.