ICP Creator
Structured interview prompt that captures audience intelligence to generate icp.json.
Purpose
This prompt guides a conversation designed to extract deep audience understanding — the pains, language, objections, and cultural context that prevent generic marketing speak.
Expected Output
A complete icp.json file containing:
- Primary audience definition and geographic segments
- Core pains and desired outcomes
- Language the audience actually uses (often bilingual)
- Jargon to avoid and plain language alternatives
- Objections and validated rebuttals
- Buying triggers and ideal customer signals