Reusable Templates
Drop-in components and blocks that can be used verbatim across multiple assets.
What Templates Are
Templates are pre-written, approved blocks that can be inserted into content with little or no modification. They include:
- CTAs — Calls to action with proven conversion language
- Proof blocks — Social proof, testimonials, credentials
- Bios — Founder/company descriptions at various lengths
- Objection handling — Pre-mapped responses to common blockers
- Snippets — Microcopy, taglines, value props
Templates are reusable as-is unless adaptation is explicitly required for context.
Available Template Categories
CTAs
Call-to-action blocks with proven conversion language and clear next steps.
/knowledge/templates/cta/
Proof Blocks
Social proof, testimonials, credentials, and credibility mechanisms.
/knowledge/templates/proof/
Bios
Founder and company descriptions at various lengths (50 words, 150 words, full narrative).
/knowledge/templates/bios/
Objection Handling
Pre-mapped objections and validated rebuttals from real sales conversations.
/knowledge/templates/objections/
Snippets
Microcopy, taglines, value propositions, and one-liners for reuse.
/knowledge/templates/snippets/
How to Use Templates
When creating new content:
- Check if a template exists for the component you need (CTA, proof, bio, etc.)
- Use the template verbatim unless context requires adaptation
- Ensure the template aligns with current Context files (offers, pricing, claims)
- If a template is outdated, update it in the repository before reuse
Templates save time and ensure consistency. When Context and Templates conflict, Context wins — update the template to match reality.